When a company wants to make big changes, building trust is one of the most important steps. Organizational transformation means changing the way a company works to become better, faster, or more efficient. But these changes often create uncertainty, which can make employees feel worried or resistant. When employees trust their leaders and each other, they’re more likely to support the changes and feel confident about the future. Building trust creates a safe space for people to work together toward new goals.
The Importance of Trust in Transformation
Here’s why trust makes a big difference in successful transformations:
- Improves teamwork: When employees trust each other, they work better as a team, sharing ideas and supporting each other through challenges.
- Reduces resistance to change: People are more open to changes when they believe leaders have their best interests at heart.
- Encourages honest communication: Employees feel safe sharing feedback and asking questions, which helps catch problems early and builds stronger solutions.
Action Step: Leaders should focus on open, clear communication. Share the “why” behind each change, so employees understand the reasons and goals. For example, explain how a new process will save time or improve customer service. This transparency helps people feel included and valued.
How to Build Trust During Change
Building trust takes time, but small steps can make a big difference. Here are a few ways to start:
- Be transparent: Keep employees updated on the transformation’s progress, both the wins and the challenges.
- Listen actively: Invite feedback and listen to concerns. Show that you value employees’ opinions by responding thoughtfully.
- Keep promises: Follow through on commitments. If you promise to support employees during the transition, make sure you provide the resources they need.
“Trust is the foundation for transformation,” says an ACG expert. “When people trust their leaders and teammates, they’re more willing to take risks and embrace change.”
Keep Building Trust Over Time
Trust isn’t something you build once and then forget. Just like any relationship, it needs attention and care. Make trust-building an ongoing part of your culture by continuing to communicate openly, recognize employees’ efforts, and celebrate milestones together.
Action Steps:
- Schedule regular check-ins with employees to discuss their feelings about the changes.
- Offer training or support to help them adjust to new roles or tasks.
- Recognize employees who go the extra mile to support the transformation.
At ACG, we specialize in helping companies build trust and transform successfully. Book a call with us today to learn how we can support your organization through meaningful change.